FREE SHIPPING ON AUSTRALIAN ORDERS OVER $100 | SHOP NOW PAY LATER WITH AFTERPAY

OUR STORY

Welcome to the colourful and creative world of Sewunique...

Sewunique was founded in 2018 by owner Penny after she was gifted some amazing cotton underwear from Brazil, unlike anything here in Australia. After falling in love she wondered how to find more, but with no luck, decided to simply make it herself. But... it wasn't exactly simple. In fact, she'd unknowingly opened a Pandoras Box into the exciting world of lingerie, with no idea how much her humble sewing machine was about to change her life!

With a background in design paired with a long love for fashion and textiles, Penny initially began creating as a fun hobby, using natural/breathable fabrics, adding her own fun and quirky style to every piece. Soon friends started placing orders and before long Sewunique the business was born. Penny began selling online and at local markets, and eventually internationally and wholesale.

The original goal was to develop ethical and uniquely beautiful pieces that nobody else had. Penny loved the challenge and adventure of sourcing natural materials locally, then branching overseas at different markets and obscure places - creating a collection of bright fun prints and finishes, handpicked for customers to choose from to customise their own designs.

Over time Sewunique evolved to include bras, sets, loungewear, swimwear and different styles of underwear; forever inspired by customers' suggestions and continuously releasing new and original products. Sewunique is built upon the values of quality, inclusivity, fair production and beautiful design.

Custom hand-making each piece to order, in the Byron Bay studio, is a conscious decision that allows Sewunique to reduce waste, minimize the environmental footprint, and stay adaptable to new ideas.