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OUR STORY

Sewunique was founded in 2018 by owner Penny after she was gifted some amazing cotton underwear from Brazil, which she had never found anything like here in Australia. At the time she had no idea how much that underwear would change her life!

With a background in design and a love for sewing, Penny began creating the underwear for herself as a fun hobby, without realising how much potential or desire was out there for underwear made from natural/breathable materials that were both ethical and unique. She began learning about the health benefits of natural textiles and ways to utilise them in all products without wasting resources or compromising on quality. Soon friends started placing orders and before long Sewunique the business was born.

After about 1 year Penny went on to further develop her patterns and branch out into bras, sets, loungewear and different styles of underwear; forever inspired by customers suggestions and constantly releasing new products. Although the designs are always evolving, one thing remains the same - Sewunique continues to handcraft all of the pieces here in Byron Bay, Australia.

In the early days, there was only one style of underwear and the fabric for the underwear was a 'surprise'. Although there are now so many other options to choose from, Sewunique has kept this quirky and fun product as a reminder of the very beginning, allowing creativity amongst the team and finding new ways to use remnant materials. 

Sewunique is built upon the values of quality, inclusivity, fair production and beautiful design. 

All our items are handmade from start to finish using carefully selected fabrics and lined with bamboo. Our goal is to make you feel confident and unique, and to always be able to offer customisable options, too.

Learn more about our fabrics and process here.


Sewunique's very first market stall in 2018, using up-cycled fabrics. Back when we had just one style and put our own eclectic colour combinations together.

Sewunique's first online orders being shipped. We still gift wrap all orders, plastc free and with love.


Over time the fabric choices became more refined as customers began requesting specific colours.


Offering even more variations and materials to choose from, was when things started to get very creative.

Now days we are constantly expanding our range to offer even more flattering pieces for all styles, shapes and sizes!